Subtitle: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life

As a writer at a nonprofit, I am always on the lookout for tools or tips that I can use to strengthen and enhance the messages I and my team members create. A colleague recommended another of Lisa Cron‘s books, Wired for Story, but that book didn’t resonate with me. Story or Die, however, grabbed my attention straight away. I was intrigued by the science and neurobiology that are involved when we hear, see, or create a story. And I appreciated the deep dive into learning about those things before moving on to the how-tos of creating and writing. This book will give writers of all kinds the foundational knowledge of the science of story in a way that can’t help but enhance their efforts.